Principal Partnerships Office adds senior communications leader | VTx

In a transfer to aid Virginia Tech’s fundraising momentum and formidable plans to increase the scope of personal, company, and foundation philanthropy, Vice President of Communications and Promoting Tracy Vosburgh, in a realignment against priorities, announced the appointment of Brad Soucy as senior director of communications and internet marketing for the Principal Partnerships Workplace.

In this part, Soucy will approach and oversee communications and promoting operate in collaboration with the Progression Division’s not too long ago formed Principal Partnerships Business office, co-directed by Affiliate Vice President of Advancement Natalie Hart and Affiliate Vice President for Innovation and Partnerships Brandy Salmon.

Soucy’s new role commences March 10. He will perform intently with management and colleagues throughout Advancement Communications and Internet marketing, together with Albert Raboteau, director of strategic philanthropic communications, and Kim Carlson, director of applications for the Principal Partnerships Business.

Soucy, who at present serves as senior director of the electronic task advancement group in Communications and Advertising, will keep on being a member of Vosburgh’s senior leadership crew.

“Brad combines inspiring creativity with a amazing potential to link with colleagues through our organization in purchase to see difficult jobs through to tasteful answers,” Vosburgh mentioned. “Our Principal Partnerships Office performs a critical and escalating function in our fundraising method, and it desires a focused communications staff to help it ramp up. We’re psyched that Brad has embraced this new obstacle, and we look ahead to looking at what he and his colleagues deliver.”

Soucy joined Virginia Tech as a website developer in 2015 and was shortly promoted to a leadership role on the university’s central creative team. Considering the fact that then, he has led that group by way of many higher-profile tasks. These include things like launching the present-day college manufacturer, the Boundless Impression fundraising campaign, and the Innovation Campus brand name.

“When working with potential donors to design transformative investments in Virginia Tech, we depend on dynamic leadership and strategic storytelling that seems to be beyond what is to visualize what could be,” Hart claimed. “We have viewed Brad supply on both of those counts, quite a few occasions in excess of.”

Salmon has labored carefully with Soucy on groups liable for launching the Innovation Campus brand and for establishing the Backlink+LICENSE+Start program to have interaction marketplace and basis associates in many techniques.

“Brad has affected our function from the outset, assisting us deliver to existence a lifestyle committed to collaboration and intended to encourage link and partnership,” Salmon explained. “We are thrilled that he will be signing up for us, and seem ahead to his diving into a assortment of enjoyable initiatives.”

Soucy’s occupation prior to Virginia Tech incorporates performing at the Modea electronic company, in Blacksburg as a designer and illustrator in Brooklyn, New York and at the Faculty of Visible Arts, in New York. Soucy has a bachelor’s degree from the College of the Art Institute of Chicago and an Learn of Fine Arts from the University of Visual Arts.

Communications and Internet marketing will launch a look for for a director to direct the digital product growth crew. The team’s internet developers, conversation designers, and other individuals operate to greatly enhance audience practical experience across Virginia Tech’s world wide web presence.